What's Next?
The advertising industry here in the United States is coming up with all sorts of innovative ways to insert commercials into the shows - it appears that a marketer can no longer just buy a traditional 30-second advertisement (or TV spots as they are called) and be satisfied.Today, I "discovered" another alternative mean (not necessary brand new but was something different to me for sure) - TBS actually paused "Everybody Loves Raymond" and put in a promotional clip for the succeeding show. And the character in that promo actually said, "I'm sorry to interrupt the show...... let's return to the show." I thought it is quite a breakthrough. To me, the 5 second or so break away from the drama series was actually acceptable. My thoughts are - will it become a trend, work for everybody?
posted by CalvinCK @ 9:09 PM
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